The Amazon "Smile" Logo

Jul 23, 2023

#23 - A walk-through of the 5 years of iterations that led to today's design

2 Comments

Jul 24, 2023

I remember reading about the "A to Z" thing a couple of years ago and I've been unable to unsee it since! Kinda like the arrow using negative space in Fedex's logo

Yep! Another subtle but powerful logo!

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