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Startup Design

Design Systems Fail Because of Strategy, Not Design
Three rollout attempts taught me implementation strategy beats aesthetics every time
Improvise, Processize, Productize
Balancing productization with other work models for business success
Selling the Vision, Building the Reality
Lessons from Both Sides of the Enterprise B2B Sales-Product Divide
7 Insights for Navigating B2B Design
Key dynamics I wish I had known sooner in my enterprise design career.
The Design IMPACT Framework
A 6-step process for taking action and driving change in restrictive corporate environments
2
Why You Should *Curate*, Not Create, a Design System
How strategic curation and targeted customization can elevate your design practice
How to Make the Case for Design Systems
Building support for design systems by framing their benefits for reluctant designers, engineers, and PMs
Design to Win: Using the Competition to Unlock Better Design
The strategic use of competitive, complementary, and comparative research
 • 
Patrick Morgan
The Design Execution Gap
Why it's hard to stick the landing with design execution and what we might do about it.
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Patrick Morgan
The Era of Design Entrepreneurship
Emerging opportunities for entrepreneurial designers in the new age of work
2
The 3 Ways I’ve Tried to Land a Design System Into Existing Software
A success, a partial success, and a failure in systems strategy
 • 
Patrick Morgan
10 Types of Tech Debt That Have Broken My Creative Heart
A lighthearted breakdown of scenarios I’ve experienced to help you prepare for situations you might encounter
 • 
Patrick Morgan
© 2025 Patrick Morgan
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